创意预览图

[Main Image 2] Core Selling Points Display of Toast Squishy Toy. [Atmosphere Style] Fresh and comfor

用户头像

GD220940848

2026.06.26
[Main Image 4] Slow Rebound Functional Demonstration. [Atmosphere Style] Intuitive functional demonstration, clear and easy to understand effect display. [Image Quality] Commercial continuous shooting synthesis texture, clear picture layering, soft light, real effect. [Picture-In-Picture] Three pictures arranged vertically, show the whole process of squeezing the squishy and slow rebound, the picture sequence is original state -> squeezing state -> recovery process. Each picture has a text description label at the bottom. Keep the product appearance consistent with the original image in each state, correctly show the elastic deformation and recovery process of slow rebound material. [Light and Shadow] Consistent soft front light in three sub-pictures, uniform light and shadow, no strong shadow, clearly show the product shape change. [Color Matching] Light blue gradient background, the overall tone is fresh and comfortable, does not conflict with the product color. [Perspective Composition] Three vertical equal division composition, clear level, intuitive demonstration process. [Text Layout] The bottom of each sub-picture is labeled with text: 1. Original State 2. Squeeze Slowly 3. Slow Rebound. Small font size, clean arrangement, do not block the product. [Proportion Resolution] 1:1 proportion, 2048 * 2048px 2k resolution, each sub-picture is clear, super high definition. [Negative Prompt] Deformation, text disorder, product picture blurred, background clutter, watermark, e-commerce platform Logo, Chinese characters.[Main Image 4] Slow Rebound Functional Demonstration.
[Atmosphere Style] Intuitive functional demonstration, clear and easy to understand effect display.
[Image Quality] Commercial continuous shooting synthesis texture, clear picture layering, soft light, real effect.
[Picture-In-Picture] Three pictures arranged vertically, show the whole process of squeezing the squishy and slow rebound, the picture sequence is original state -> squeezing state -> recovery process. Each picture has a text description label at the bottom. Keep the product appearance consistent with the original image in each state, correctly show the elastic deformation and recovery process of slow rebound material.
[Light and Shadow] Consistent soft front light in three sub-pictures, uniform light and shadow, no strong shadow, clearly show the product shape change.
[Color Matching] Light blue gradient background, the overall tone is fresh and comfortable, does not conflict with the product color.
[Perspective Composition] Three vertical equal division composition, clear level, intuitive demonstration process.
[Text Layout] The bottom of each sub-picture is labeled with text: 1. Original State 2. Squeeze Slowly 3. Slow Rebound. Small font size, clean arrangement, do not block the product.
[Proportion Resolution] 1:1 proportion, 2048 * 2048px 2k resolution, each sub-picture is clear, super high definition.
[Negative Prompt] Deformation, text disorder, product picture blurred, background clutter, watermark, e-commerce platform Logo, Chinese characters.
[Main Image 3] Material Texture Close-up Detail Display. [Atmosphere Style] Focused detail presentation, professional texture display. [Image Quality] Macro commercial photography, high-resolution detail performance, clear texture level, true material reduction. [Elements] Partial close-up of the surface of the toast squishy, magnify the soft foam material and realistic bread epidermis texture. Local amplification highlights the touch and material details of the product, keep the original color gradient of the product epidermis. A small circular magnifying glass frame marks the key detail area, which clearly shows the soft material properties. Keep the product material characteristics consistent with the original image, no distortion. [Light and Shadow] Side backlighting, outline the material thickness and soft rebound elasticity, highlight the 3D texture of the material. [Color Matching] Light beige low saturation background, product epidermis natural golden brown, highlight the material layering. [Perspective Composition] Partial close-up perspective, product occupies about 75% of the picture, magnifying glass mark in the lower right corner, reasonable layout does not block the main body. [Text Layout] Small title SOFT SILICONE MATERIAL at the top center, light font weight, do not grab the product focus. [Proportion Resolution] 1:1 proportion, 2048 * 2048px 2k resolution, super high definition texture display. [Negative Prompt] Deformation, text disorder, product picture blurred, background clutter, watermark, e-commerce platform Logo, Chinese characters.[Main Image 3] Material Texture Close-up Detail Display.
[Atmosphere Style] Focused detail presentation, professional texture display.
[Image Quality] Macro commercial photography, high-resolution detail performance, clear texture level, true material reduction.
[Elements] Partial close-up of the surface of the toast squishy, magnify the soft foam material and realistic bread epidermis texture. Local amplification highlights the touch and material details of the product, keep the original color gradient of the product epidermis. A small circular magnifying glass frame marks the key detail area, which clearly shows the soft material properties. Keep the product material characteristics consistent with the original image, no distortion.
[Light and Shadow] Side backlighting, outline the material thickness and soft rebound elasticity, highlight the 3D texture of the material.
[Color Matching] Light beige low saturation background, product epidermis natural golden brown, highlight the material layering.
[Perspective Composition] Partial close-up perspective, product occupies about 75% of the picture, magnifying glass mark in the lower right corner, reasonable layout does not block the main body.
[Text Layout] Small title SOFT SILICONE MATERIAL at the top center, light font weight, do not grab the product focus.
[Proportion Resolution] 1:1 proportion, 2048 * 2048px 2k resolution, super high definition texture display.
[Negative Prompt] Deformation, text disorder, product picture blurred, background clutter, watermark, e-commerce platform Logo, Chinese characters.
产品精修,产品置于纯白背景上,专业商业棚拍光,5500K标准中性白光,轮廓光,体积光,侧逆光增强立体感,曝光正确,强烈真实立体感,提升色彩饱和度,让吐司看起来真实美味诱人,增强视觉冲击力,还原真实物理色彩,消除灰暗感和偏色,接地处保留干净浅淡的自然接触阴影,重叠处有自然柔和的投影,严禁大片投影、脏灰阴影和悬浮感,主体居中,商品完整入画不裁切,两件商品整体算一组,商品外轮廓视觉体量约画面70%-85%,四边均匀留白,视觉冲击力强,严禁满幅铺满与贴边顶满,两件吐司重叠交叉摆放,全麦吐司在前侧偏右,醇白吐司在后侧偏左,呈X形交叉叠放,前后错落有层次,大小一致、角度呼应、对齐有张力,极致超清画质,细节清晰锐利,商业级实拍质感,保留原图真实材质与结构细节,基于原图材质恢复纹理、颗粒、气孔细节、面包表皮光泽和工艺细节,避免糊成塑料感,严格锁定两种吐司的颜色特征,醇白吐司保持奶白色细腻面包组织,金黄酥脆表皮,全麦吐司保持浅褐色带麦麸颗粒组织,深褐麦香表皮,锁定原图商品轮廓、件数、部件位置、连接关系和可见功能细节,两件吐司均为完整吐司方块,切面朝向镜头,吐司面包体:蓬松柔软的面包组织,气孔均匀细腻,麦香质感真实,面包表皮金黄诱人,前侧视图,标准透视校正,正常透视焦段,保持同类机位,透视正常自然,比例1:1产品精修,产品置于纯白背景上,专业商业棚拍光,5500K标准中性白光,轮廓光,体积光,侧逆光增强立体感,曝光正确,强烈真实立体感,提升色彩饱和度,让吐司看起来真实美味诱人,增强视觉冲击力,还原真实物理色彩,消除灰暗感和偏色,接地处保留干净浅淡的自然接触阴影,重叠处有自然柔和的投影,严禁大片投影、脏灰阴影和悬浮感,主体居中,商品完整入画不裁切,两件商品整体算一组,商品外轮廓视觉体量约画面70%-85%,四边均匀留白,视觉冲击力强,严禁满幅铺满与贴边顶满,两件吐司重叠交叉摆放,全麦吐司在前侧偏右,醇白吐司在后侧偏左,呈X形交叉叠放,前后错落有层次,大小一致、角度呼应、对齐有张力,极致超清画质,细节清晰锐利,商业级实拍质感,保留原图真实材质与结构细节,基于原图材质恢复纹理、颗粒、气孔细节、面包表皮光泽和工艺细节,避免糊成塑料感,严格锁定两种吐司的颜色特征,醇白吐司保持奶白色细腻面包组织,金黄酥脆表皮,全麦吐司保持浅褐色带麦麸颗粒组织,深褐麦香表皮,锁定原图商品轮廓、件数、部件位置、连接关系和可见功能细节,两件吐司均为完整吐司方块,切面朝向镜头,吐司面包体:蓬松柔软的面包组织,气孔均匀细腻,麦香质感真实,面包表皮金黄诱人,前侧视图,标准透视校正,正常透视焦段,保持同类机位,透视正常自然,比例1:1
[Main Image 5] Multi-Scene Application Display. [Atmosphere Style] Relaxing life scene style, highlight the decompression function of the product. [Image Quality] Life scene commercial photography, natural soft light, clear picture, warm healing atmosphere. [Elements] 2*2 palace grid layout, four small pictures show different usage scenarios: upper left office desk, toast squishy placed next to the keyboard; upper right living room coffee table, placed next to the coffee cup; lower left student desk, placed next to the notebook; lower right car center console, placed as a car decoration. Each scene product maintains the original appearance and color, natural integration into the scene, highlight the product's portable decompression properties. Each scene picture has a small title annotation. [Light and Shadow] Natural soft light in each scene, consistent with the real life light, warm and comfortable. [Color Matching] The overall picture uses light wood color background, the scene is mainly light color, warm and healing, coordinated and unified. [Perspective Composition] 2-row 2-column palace grid layout, uniform size of each sub-picture, clear annotation, overall vision neat. [Text Layout] Small annotation text below each sub-picture: Office, Home, Study, Car. Small font size, neat arrangement. [Proportion Resolution] 1:1 proportion, 2048 * 2048px 2k resolution, all sub-pictures clear, super high definition. [Negative Prompt] Deformation, text disorder, product picture blurred, background clutter, watermark, e-commerce platform Logo, Chinese characters.[Main Image 5] Multi-Scene Application Display.
[Atmosphere Style] Relaxing life scene style, highlight the decompression function of the product.
[Image Quality] Life scene commercial photography, natural soft light, clear picture, warm healing atmosphere.
[Elements] 2*2 palace grid layout, four small pictures show different usage scenarios: upper left office desk, toast squishy placed next to the keyboard; upper right living room coffee table, placed next to the coffee cup; lower left student desk, placed next to the notebook; lower right car center console, placed as a car decoration. Each scene product maintains the original appearance and color, natural integration into the scene, highlight the product's portable decompression properties. Each scene picture has a small title annotation.
[Light and Shadow] Natural soft light in each scene, consistent with the real life light, warm and comfortable.
[Color Matching] The overall picture uses light wood color background, the scene is mainly light color, warm and healing, coordinated and unified.
[Perspective Composition] 2-row 2-column palace grid layout, uniform size of each sub-picture, clear annotation, overall vision neat.
[Text Layout] Small annotation text below each sub-picture: Office, Home, Study, Car. Small font size, neat arrangement.
[Proportion Resolution] 1:1 proportion, 2048 * 2048px 2k resolution, all sub-pictures clear, super high definition.
[Negative Prompt] Deformation, text disorder, product picture blurred, background clutter, watermark, e-commerce platform Logo, Chinese characters.
项目基础信息 品牌名称:Moulin 磨里 英文:Moulin(法语「磨坊」,呼应面粉、手工研磨) Slogan:A Slow Experiment with Grain 谷物慢实验 品牌定位:社区法式手工烘焙实验室,主打低温发酵欧包、黄油可颂、手作吐司、精品咖啡,走极简黑白质感风,对标 Flour 高级性冷淡烘焙调性 目标客群:22-38 岁都市白领、烘焙爱好者、审美向消费人群 核心关键词:慢发酵、手作谷物、实验室、极简黑白、松弛质感 第一部分:品牌基础视觉系统 VI 1. LOGO 设计(复刻 Flour 手写字体逻辑) 主标识组合 核心手写大字:Moulin 字体风格:随性流动手写花体,笔触模拟面粉泼洒、揉面肌理,末端带柔和弧度,粗细笔触落差大,作为第一视觉符号 副标题小字:The Grain Lab 超细无衬线字体,放置手写标识上方 / 下方,小字弱化,平衡视觉 中文标准字:磨里 纤细宋体,字重极细,搭配英文使用,不单独放大展示 LOGO 两种应用版本 横版:Moulin + The Grain Lab + 磨里(门店门头、纸袋正面) 竖版:竖排手写 Moulin + 单线小麦图形(杯套、产品卡片侧边) 正负形变体 黑底白字标识、白底黑字标识,全物料通用 2. 标准色彩系统 表格 色系 色值 使用场景 主色 1 哑光黑 #0A0A0A 门头、包装底色、海报底色 主色 2 谷物米白 #F9F6F0 纸袋、纸杯、卡片基底 辅助灰 网格灰 #C6C6C6 网格底纹、小字辅助文字 点缀麦棕 #B99668 面包摄影、局部烫金、吐司烙印 规则:全程不添加彩色,仅靠面包实物暖棕作为画面唯一暖色,维持黑白极简高级感 3. 标准字体规范 标题主字体:手写花体 Moulin(仅用于品牌名,不做正文) 英文正文:Montserrat Extra Light 超细无衬线(产品名、slogan、说明小字) 中文正文:思源宋体细体(产品介绍、门店信息) 禁用粗黑体、圆润卡通字体,全程纤细克制 4. 图形 IP 符号(单线速写,复刻原图面包线条) 一套极简单线手绘矢量图形,黑白正反通用: 谷物类:小麦穗、研磨石磨 面包类:可颂、厚切吐司、碱水结、法棍、司康 工具类:面粉筛、揉面碗、刮刀、烤箱、纸杯蛋糕 辅助图形:细方格网格(实验室配方纸底纹,可平铺做背景) 第二部分:品牌摄影规范(统一画面调性) 光影:柔和窗边自然光,无硬阴影,哑光低饱和,降低画面饱和度 15%-20% 构图:留白构图,面包局部特写(气孔、酥皮、面粉粉末)、物料叠拍(纸袋 + 卡片 + 面包交错) 道具:白色陶瓷、金属托盘、原木砧板、棉麻餐布,无彩色塑料道具 画面色调:黑白灰基底,面包本身麦色作为唯一暖色,整体清冷松弛 第三部分:线下包装物料设计(全套落地,和原图品类一一对应) 1. 纸质包装系列 (1)手提牛皮 / 米白纸袋 基底:米白哑光特种纸 正面:大号手写 Moulin 主 LOGO,底部小字 Slogan 侧面:单线小麦图形 + 门店地址 提手:棉绳原色,无彩色印刷 (2)吐司袋 / 法棍袋 半透明雾面白牛皮袋,正面小号手写 LOGO,侧边单线吐司简笔画 (3)咖啡纸杯 & 杯套 米白色纸杯,杯身竖排小号 Moulin 手写标;杯套印网格底纹 + 小麦单线图形 (4)产品卡片(对标原图面包卡片) 两种版式: 黑底白卡:白色单线面包图形 + 产品英文名 {Butter Croissant}+ 中文品名 + 简短发酵说明 白底黑卡:黑色线条图形,适配不同产品陈列 (5)餐盘垫纸、打包油纸 满铺浅灰细网格底纹,角落放置迷你 LOGO,做餐垫、面包分隔油纸 2. 门店空间视觉物料 (1)门头招牌 两种方案: 白底黑色立体手写 Moulin 大字,下方小字 The Grain Lab 黑色哑光底板,白色发光字 LOGO(暗黑极简门店) (2)墙面装饰海报(长幅竖版,和原图长页版式一致) 分 3 款主题海报: 《谷物实验》:网格底纹 + 石磨单线图形 + Slogan 《手工发酵》:可颂特写 + 大号手写 Moulin 《慢烤吐司》:厚切吐司肌理图 + 极简文字 (3)菜单立牌 黑白极简亚克力立牌,分栏使用网格分割,产品名细宋体,价格弱化处理 (4)周边小物 金属钥匙扣(单线小麦 / 可颂图形)、面包贴纸、烘焙打包封口贴 第四部分:线上视觉物料(小红书 / 公众号 / 外卖平台) 店铺头像:圆形白底 + 手写 Moulin 迷你标 小红书封面模板:黑白分栏,左侧面包实拍,右侧网格底纹 + 产品手写标题 公众号长图文:复刻原图竖版长页版式,分段黑白底色交替,图文层叠排版 外卖店铺图:统一低饱和面包实拍,搭配极简文字卡片叠加 第五部分:品牌宣传文案体系(贴合实验室慢烘焙调性) 1. 核心 Slogan 主标语:A Slow Experiment with Grain 谷物慢实验 副标语:以面粉为介质,做一场温柔的烘焙实验 2. 产品文案模板(极简克制,少煽情) 可颂:72 小时低温发酵 | 法式发酵黄油层酥 厚切吐司:单一谷物麦种 | 无额外添加 法棍:长时间自然发酵 | 酥脆气孔肌理 3. 品牌简介文案 Moulin 磨里,一间专注谷物本身的烘焙实验室。 拒绝速成工业面团,以慢发酵还原小麦原始香气,只用面粉、水、盐、酵母四种基础原料,重复、打磨、实验,还原面包最本真的风味。 我们相信,好面包,是时间与谷物的一场安静实验。 第六部分:整套落地执行思路(复刻原图视觉呈现效果) 物料拍摄方式:所有包装 + 面包实物分层堆叠拍摄,纸袋、卡片、纸杯交错摆放,模拟原图层叠氛围感 页面排版逻辑:竖版长图分块,黑色板块、米白板块交替分割,每块区域只放 1 个核心视觉(LOGO / 面包 / 图形),大量留白 色彩控制:全程不使用彩色设计,仅依靠面包实物的麦黄色作为画面暖色点缀,维持统一性冷淡高级烘焙风格 应用延伸:门店、包装、线上账号全部统一 LOGO、线条图形、网格底纹三大视觉元素,形成强品牌识别项目基础信息
品牌名称:Moulin 磨里
英文:Moulin(法语「磨坊」,呼应面粉、手工研磨)
Slogan:A Slow Experiment with Grain 谷物慢实验
品牌定位:社区法式手工烘焙实验室,主打低温发酵欧包、黄油可颂、手作吐司、精品咖啡,走极简黑白质感风,对标 Flour 高级性冷淡烘焙调性
目标客群:22-38 岁都市白领、烘焙爱好者、审美向消费人群
核心关键词:慢发酵、手作谷物、实验室、极简黑白、松弛质感
第一部分:品牌基础视觉系统 VI
1. LOGO 设计(复刻 Flour 手写字体逻辑)
主标识组合
核心手写大字:Moulin
字体风格:随性流动手写花体,笔触模拟面粉泼洒、揉面肌理,末端带柔和弧度,粗细笔触落差大,作为第一视觉符号
副标题小字:The Grain Lab
超细无衬线字体,放置手写标识上方 / 下方,小字弱化,平衡视觉
中文标准字:磨里
纤细宋体,字重极细,搭配英文使用,不单独放大展示
LOGO 两种应用版本
横版:Moulin + The Grain Lab + 磨里(门店门头、纸袋正面)
竖版:竖排手写 Moulin + 单线小麦图形(杯套、产品卡片侧边)
正负形变体
黑底白字标识、白底黑字标识,全物料通用
2. 标准色彩系统
表格
色系	色值	使用场景
主色 1 哑光黑	#0A0A0A	门头、包装底色、海报底色
主色 2 谷物米白	#F9F6F0	纸袋、纸杯、卡片基底
辅助灰 网格灰	#C6C6C6	网格底纹、小字辅助文字
点缀麦棕	#B99668	面包摄影、局部烫金、吐司烙印
规则:全程不添加彩色,仅靠面包实物暖棕作为画面唯一暖色,维持黑白极简高级感
3. 标准字体规范
标题主字体:手写花体 Moulin(仅用于品牌名,不做正文)
英文正文:Montserrat Extra Light 超细无衬线(产品名、slogan、说明小字)
中文正文:思源宋体细体(产品介绍、门店信息)
禁用粗黑体、圆润卡通字体,全程纤细克制
4. 图形 IP 符号(单线速写,复刻原图面包线条)
一套极简单线手绘矢量图形,黑白正反通用:
谷物类:小麦穗、研磨石磨
面包类:可颂、厚切吐司、碱水结、法棍、司康
工具类:面粉筛、揉面碗、刮刀、烤箱、纸杯蛋糕
辅助图形:细方格网格(实验室配方纸底纹,可平铺做背景)
第二部分:品牌摄影规范(统一画面调性)
光影:柔和窗边自然光,无硬阴影,哑光低饱和,降低画面饱和度 15%-20%
构图:留白构图,面包局部特写(气孔、酥皮、面粉粉末)、物料叠拍(纸袋 + 卡片 + 面包交错)
道具:白色陶瓷、金属托盘、原木砧板、棉麻餐布,无彩色塑料道具
画面色调:黑白灰基底,面包本身麦色作为唯一暖色,整体清冷松弛
第三部分:线下包装物料设计(全套落地,和原图品类一一对应)
1. 纸质包装系列
(1)手提牛皮 / 米白纸袋
基底:米白哑光特种纸
正面:大号手写 Moulin 主 LOGO,底部小字 Slogan
侧面:单线小麦图形 + 门店地址
提手:棉绳原色,无彩色印刷
(2)吐司袋 / 法棍袋
半透明雾面白牛皮袋,正面小号手写 LOGO,侧边单线吐司简笔画
(3)咖啡纸杯 & 杯套
米白色纸杯,杯身竖排小号 Moulin 手写标;杯套印网格底纹 + 小麦单线图形
(4)产品卡片(对标原图面包卡片)
两种版式:
黑底白卡:白色单线面包图形 + 产品英文名 {Butter Croissant}+ 中文品名 + 简短发酵说明
白底黑卡:黑色线条图形,适配不同产品陈列
(5)餐盘垫纸、打包油纸
满铺浅灰细网格底纹,角落放置迷你 LOGO,做餐垫、面包分隔油纸
2. 门店空间视觉物料
(1)门头招牌
两种方案:
白底黑色立体手写 Moulin 大字,下方小字 The Grain Lab
黑色哑光底板,白色发光字 LOGO(暗黑极简门店)
(2)墙面装饰海报(长幅竖版,和原图长页版式一致)
分 3 款主题海报:
《谷物实验》:网格底纹 + 石磨单线图形 + Slogan
《手工发酵》:可颂特写 + 大号手写 Moulin
《慢烤吐司》:厚切吐司肌理图 + 极简文字
(3)菜单立牌
黑白极简亚克力立牌,分栏使用网格分割,产品名细宋体,价格弱化处理
(4)周边小物
金属钥匙扣(单线小麦 / 可颂图形)、面包贴纸、烘焙打包封口贴
第四部分:线上视觉物料(小红书 / 公众号 / 外卖平台)
店铺头像:圆形白底 + 手写 Moulin 迷你标
小红书封面模板:黑白分栏,左侧面包实拍,右侧网格底纹 + 产品手写标题
公众号长图文:复刻原图竖版长页版式,分段黑白底色交替,图文层叠排版
外卖店铺图:统一低饱和面包实拍,搭配极简文字卡片叠加
第五部分:品牌宣传文案体系(贴合实验室慢烘焙调性)
1. 核心 Slogan
主标语:A Slow Experiment with Grain 谷物慢实验
副标语:以面粉为介质,做一场温柔的烘焙实验
2. 产品文案模板(极简克制,少煽情)
可颂:72 小时低温发酵 | 法式发酵黄油层酥
厚切吐司:单一谷物麦种 | 无额外添加
法棍:长时间自然发酵 | 酥脆气孔肌理
3. 品牌简介文案
Moulin 磨里,一间专注谷物本身的烘焙实验室。
拒绝速成工业面团,以慢发酵还原小麦原始香气,只用面粉、水、盐、酵母四种基础原料,重复、打磨、实验,还原面包最本真的风味。
我们相信,好面包,是时间与谷物的一场安静实验。
第六部分:整套落地执行思路(复刻原图视觉呈现效果)
物料拍摄方式:所有包装 + 面包实物分层堆叠拍摄,纸袋、卡片、纸杯交错摆放,模拟原图层叠氛围感
页面排版逻辑:竖版长图分块,黑色板块、米白板块交替分割,每块区域只放 1 个核心视觉(LOGO / 面包 / 图形),大量留白
色彩控制:全程不使用彩色设计,仅依靠面包实物的麦黄色作为画面暖色点缀,维持统一性冷淡高级烘焙风格
应用延伸:门店、包装、线上账号全部统一 LOGO、线条图形、网格底纹三大视觉元素,形成强品牌识别